Recap, then links to resources listed after the recap!
The Special Guest this Week
Jesse Wojdylo (pronounce Wadillo), blogger and writer about many, many subjects, author of "Plus Your Business - How to Use Google to Promote Your Business"
About the Host
Meilani MacDonald, business identity branding consultant and professional graphic designer. I help you get noticed and make you look good!
0:07 Introduction of guest, Jesse Wojdylo, and mention of today's topic, how to use Google to promote your biz
0:30 Jesse introduces himself: marketer, seo guy, Google guy, talking about Google search ranking and Google business Pages
2:00 Participant introductions:
Damian Hoskin, owner of Manticore Productions, which creates video content for small and medium size businesses
Ronnie Bincer, owner of Video Leads Online and video SEO and optimization expert
4:07 Jesse tells us about the Social Media Club Wilmington's "Google Your Business" meetup where he and Mark Traphagen were speakers
6:06 The awesome Ronnie Bincer gives me props on doing an awesome job of writing recaps of the TGIF Business Networking Hangouts!! Woohoo!
6:28 Jesse tells us how he improved his search rankings using Google Business Pages, Pages vs. web site, being active on the business Pages, engagement, etc.
9:22 Meilani talks about some of the topics discussed in the Digital Media Marketing meeting she went to last night (which was hosted by Erin Hollins).
11:53 Is Google "fixing" the search, and are they playing fair? What sorts of things affect Google search ranking.
13:57 Ronnie Bincer's input on the above. How awesome Hangouts are, and why. Hangouts and small business. (Hey Ronnie Bincer that was Larry Fournillier that was telling us about using multiple cameras) How Hangouts give us opportunity to make important connections.
16:53 Question for Damian Hoskin - given that his business is creating videos for small biz, does the wide availability of Hangouts give him any cause for concern?
18:33 Jesse Wojdylo talks about the challenges of bringing people over to Google
19:54 what Google has done for the finance industry, Google vs Twitter, Google and spam
23:20 Jesse's eBook, "Plus Your Business - How to Use Google to Promote Your Business", why he wrote it, a little bit about the book, and agent rank
27:44 Meilani confesses that she has gotten lazy about writing posts since she's been doing the TGIF Biz Networking Hangouts, and asks if she is hurting herself by doing Hangouts "instead" of writing posts. Jesse and Ronnie provide insights and answers. Search engine spiders, keywords, keyword phrases, is the content valuable, video content, keywords and transcripts.
32:14 Larry Fournillier comes in, yaaay! Jesse continues talking about video seo, and the importance of a good description under the video.
33:20 Halftime Introductions for anyone who might have just come in. Same as above, plus Larry Fournillier, chef and host of "Learning to Cook Caribbean with Larry Fournillier", streamed live on Sundays at 1pm pst
36:10 Jesse and Larry talk about how awesome Michelle Li is! Michelle is a news reporter in Wilmington, NC.
36:48 Ronnie talks about hard to pronounce names of people in the hangout today.
37:53 what is the difference between a Business Page and a Personal Profile in Google, and how they affect ranking. Circles, relationship building, business brands, effective kinds of engagement for business brand pages. How to use personal profiles to benefit and build up your brand pages. More mentions of Mark Traphagen, who is mentioned a lot today because he is awesome.
44:20 Blair Warner shares his experiences with his personal profile and his business brand page, and then gets some feedback from Jesse and Meilani on how to increase engagement on his brand page.
Blair's company is a credit repair company. Meilani suggests doing some storytelling on his page highlighting success stories, such as posting a picture of a house that his clients were able to buy after he helped them fix and raise their credit rating.
48:33 how finance is a wide open field on Google so there is lots of opportunity.
50:27 how important it is to incorporate pictures into your posts.
52:39 Discussion about blog posts and the power of creative titles. Also about being interactive and asking questions.
55:55 Larry talks a little about his business brand and his personal profile page and what his posts are about.
57:06 Larry says, "Every time I come into this hangout I always learn something. That's why I love coming here!" Meilani promptly says she is going to quote him in the recap.
57:33 Everyone gets to give their parting thoughts and say goodbye!
Thank you everyone!!
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